JLR, or Jaguar Land Rover, is making waves in the automotive world as they gear up to unveil their latest electric vehicle. The excitement surrounding this new model is palpable, especially since it’s set to join the esteemed Range Rover family—a name synonymous with luxury and off-road prowess. But the model we’ve spotted on the roads is not the highly anticipated electric version of the iconic Range Rover itself. Instead, it seems we are getting a glimpse of something new and exciting that’s likely a successor to the current Range Rover Velar.
As many car enthusiasts and future buyers alike know, the Velar, which debuted in 2018, has carved a niche for itself with its sleek design and impressive performance. However, it’s that time again—change is in the air. The prototype vehicle recently seen showcases a much lower and sleeker profile than its Range Rover and Range Rover Sport counterparts. This new look suggests a fascinating evolution of the Velar, possibly hinting at significant upgrades in both aesthetics and performance.
Our photographer on the scene was keen to point out that this prototype appears longer than the current Velar. The vehicle’s dimensions—a bit lower and wider—could mean improvements in handling and aerodynamics, which is crucial for an electric vehicle looking to maximize efficiency while maintaining that luxurious appeal.
JLR’s commitment to electrification is evident. In a groundbreaking announcement last year, they introduced their new EMA (Electrified Modular Architecture) platform, a design specifically tailored for smaller SUVs. So, it’s any wonder that the model seen testing may very well belong to this new lineage? With plans to launch the first model off the EMA platform in 2025, we can expect the buzz to grow as the release date nears. Notably, this platform is also expected to support revamped versions of the Range Rover Evoque and the Discovery Sport, making it a pivotal part of JLR’s future.
Of course, let’s not lose sight of the MLA (Modular Longitudinal Architecture) platform, which caters to larger SUVs. This platform made its debut with the latest Range Rover and serves as the backbone for the latest Range Rover Sport, showcasing JLR’s ability to blend luxury with modern engineering effectively.
If everything goes according to plan, we can expect to see this new SUV hitting the U.S. markets in 2026. The excitement doesn’t stop here—JLR has more in the pipeline, including the launch of Jaguar’s ultra-luxury lineup and a Defender rally raid vehicle that’s sure to catch the eyes of adventurers and off-road enthusiasts alike.
As the automotive landscape continues to shift towards electric vehicles, JLR’s foray into this intelligent and more environmentally conscious era is a thrilling development. For current and prospective owners, the arrival of these innovative models is not just about embracing change but experiencing the merging of luxury with sustainability in a way that only JLR can deliver. Whether you’re a die-hard fan of the brand or simply someone searching for a new ride, all eyes are certainly on what’s next for this iconic name in the automotive industry.
Image Source: Veyron Photo / Shutterstock
