The Mercedes-Benz S-Class Coupe may be on track for a revival as the brand seeks to elevate its upscale offerings.
As initially reported by Car and Driver, two recent trademark applications filed with the European Union Intellectual Property Office (EUIPO) hint at coupe iterations of the current-generation S-Class, internally designated as the W223. The manufacturer halted production of the coupe and convertible body styles during the launch of this generation, which debuted as a 2021 model.
One of the applications seems to depict a Maybach S-Class, featuring a grille, chrome air intakes, and a hood ornament akin to those found on the Maybach S-Class sedan and Maybach GLS-Class SUV. The other rendering resembles an AMG model, showcasing the grille currently utilized in the AMG S 63 E Performance sedan, along with an AMG badge on the trunk lid.
According to Car and Driver, these applications were not submitted directly by Mercedes but by Robu Aktiengesellschaft, which filed a trademark request in 2021 for what eventually became the Bussink GT R SpeedLegend, an extensively modified AMG GT developed by the longstanding Mercedes motorsports partner HWA that resembled an early version of the AMG PureSpeed.
The PureSpeed, a roadster equipped with an F1-style halo protection system, marks the inaugural entry in Mercedes’ Mythos series of limited-edition vehicles. The S-Class models suggested in these trademark applications may represent future additions to that series, implying they wouldn’t be mainstream production vehicles like their predecessor, the S-Class Coupe. The PureSpeed, after all, is restricted to just 250 units.
Regardless of its ultimate design, a refreshed S-Class Coupe would align with Mercedes’ existing strategy of focusing on high-end vehicles and tailored options for affluent buyers, positioning the automaker in more direct rivalry with brands like Rolls-Royce and Bentley.
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