According to a recent analysis by AutoPacific, which surveyed over 18,000 consumers planning to buy or lease vehicles in the next three years, the overwhelming desire for all-wheel drive (AWD) surfaced as the top feature respondents want by 2025. This study is known as the Future Attribute Demand Study (FADS).
Notably, 63% of those considering a new vehicle expressed a strong preference for AWD or 4×4 capabilities. In close contention, features such as blind-spot cameras and power driver’s seats were favored by 62% of participants, followed closely by front and rear parking sensors at 61%. Rounding out the list, wireless Apple CarPlay and Android Auto were important to 60% of responders.
Digging deeper into the findings, AutoPacific highlighted generational preferences across different age groups: 70% of Baby Boomers expressed a strong desire for AWD, whereas 60% of Gen Z coincided with this preference. Interestingly, eco-friendly interiors don’t seem to carry the same urgency; only 49% of Gen Z and 26% of Boomers prioritized them, which provides insight into current consumer behavior.
The growing popularity of crossovers, SUVs, and trucks has significantly contributed to the demand for AWD and 4×4 configurations. Major manufacturers like Ford have largely transitioned away from two-wheel drive models across their vehicle lines, particularly within premium trims of their F-Series pickups, where AWD has become standard. In fact, the only way to find a two-wheel drive Super Duty model is in the base XL variant.
While consumers do express interest in advanced driver-assistance systems (ADAS), the priorities remain practical. Among those looking at vehicles priced above $35,000, 53% stated they trust these automated systems to prevent accidents autonomously. However, this doesn’t translate to a preference for features like Tesla’s Full Self-Driving, which reflects the cautious attitude many hold toward these technologies given their checkered histories.
