The price reductions for the Gladiator midsize pickup range from $2,295 to $8,330 compared to last year’s model. The 6-speed manual transmission has been phased out, and all Gladiators now feature an 8-speed automatic transmission. These price cuts are intended to reverse a decrease in sales within the revitalized midsize pickup truck market.
For 2025, Jeep has discontinued the 6-speed manual transmission for the Gladiator, streamlining its lineup and implementing significant price reductions for the Wrangler pickup. Offered in eight trims, the entry-level 2025 Gladiator Sport is priced at $39,995, which includes a $1,895 destination fee, as announced by Jeep on Wednesday.
In technical terms, this price is $205 higher than the 2024 Gladiator Sport; however, the 2024 model included the now-retired 6-speed manual transmission. Earlier, the 8-speed automatic was an additional $2,500 option, but it is now standard. This leads to a net price reduction of $2,295. Jeep also includes standard features like power door locks and power windows, though this does not account for the $3,250 in incentives aimed at selling off the 2024 Gladiator models to make way for the new 2025 variants.
At the higher end, the Mojave and Rubicon trims now reflect a price drop of $8,330 compared to 2024 when accounting for the standard automatic transmission. These top models are priced at $52,995, a reduction from $61,325 in 2024 with the automatic feature.
This notable price reduction comes at a challenging period for Stellantis, the parent company. Stellantis announced a 48% decline in profits for the first half of 2024 compared to the same period in 2023. The company is undergoing a transition focused on electrification, with Jeep playing a central role, particularly in North America. While Jeep sales have generally recovered this year, the Gladiator’s performance has lagged. Year-over-year sales for the midsize pickup fell by 14%, and there was a 24% drop in sales during the second quarter compared to last year. Throughout the first half of 2024, Jeep sold 23,478 Gladiators.
This figure is comparable to the redesigned Ford Ranger and GMC Canyon, yet it’s about half that of the Nissan Frontier and less than half of the Chevy Colorado for the same period. The Ford Maverick compact pickup stands out as the second best-selling non-full-size truck, trailing only the revamped Toyota Tacoma.
The new pricing strategy aims to revitalize the Gladiator, which has typically been priced higher than most competitors.
Each 2025 Gladiator now includes standard features such as power locks and windows, a crew cab, a 5-foot bed, and four-wheel drive. The vehicle is powered by a 285-hp 3.6-liter V-6 connected to the 8-speed automatic, which allows for a towing capacity of up to 7,700 pounds and a payload capacity of 1,725 pounds. Additionally, it maintains features like removable doors, fold-down windshields, and retractable roofs available in three configurations, similar to the Jeep Wrangler.
However, the base Sport model does not include driver-assistance technologies, which are standard on all other models, such as adaptive cruise control and automatic emergency braking. Convenience features encompass a 12.3-inch touchscreen supporting wireless Apple CarPlay and Android Auto, a cloth top, and a push-button start system. The Sport is equipped with 17-inch black steel wheels.
The $42,790 Nighthawk variant adds adaptive cruise control and cosmetic enhancements, including a body-color hard top, fender flares, and unique 20-inch black wheels with 32-inch all-season tires. However, the towing capacity is reduced to 6,000 pounds.
The Sport S starts at $43,495, while the Willys model begins at $47,095, which includes upgrades like a rear-axle locker, off-road+ mode, rock rails, 32-inch mud-terrain tires, and additional off-roading equipment.
The Mojave desert runner and Rubicon off-roader are priced at $52,995.
After several delays, Jeep has confirmed that a Gladiator 4xe plug-in hybrid will debut in 2025 as part of the company’s commitment to offer a plug-in variant for every Jeep model sold in North America by the end of 2025.
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